This Foundation initially began in 1912 as the Japan Tourist Bureau tasked with attracting foreign visitors to Japan, and became focused on research and surveys in 1963 with the separation of the sales division (the current JTB Corp). The organization was subsequently restructured as a Public Interest Incorporated Foundation in 2012, and received designation as an academic research institution from the Ministry of Education, Culture, Sports, Science and Technology in 2016. As one of the few think tanks and consulting agencies in Japan specializing in tourism, this Foundation accepts commissions for a variety of tasks from the national government, local public organizations, and public institutions to help promote tourism in Japan and at the national and local level. Furthermore, our non-profit projects include the hosting of seminars and symposiums and the publication of books on research results, centering on the promotion of independent research on travel and tourism from a variety of perspectives, as well as the operation of the Library of Tourism Culture, a library on travel and tourism containing over 60,000 volumes. As a Public Interest Incorporated Foundation tasked with the promotion of tourism culture, we contribute to the realization of an abundant society through tourism by conducting a variety of surveys and research programs.
Japan Travel Bureau Foundation President Kiyohide MITSUYAMA
We, as a public-interest incorporated foundation responsible for the revitalisation of tourism culture, seek to contribute to the realisation of a prosperous society through tourism.
We strive to become a public-interest organisation that is widely recognised, trusted and truly needed by the society, by actively implementing research projects that are meaningful to the community.
As experts in the field of travel and tourism research, we provide solutions by dealing with each issue in earnest while constantly reminding ourselves of the essence of tourism in the situation in which complexity and diversity of tourism are proceeding.
We strive to build an innovative research institute with specialists who can respond to changes in the social environment in a timely manner while showing respect for each other’s expertise. Our specialists also recognise the diversity of values when expanding the scope of a research topic or research method and recognising diversity when expanding our network.
To be a leading research organization in Japan’s tourism domain that tackles the diversification and advancement of tourism research flexibly and resolutely.
2-7-29 Minamiaoyama, Minato-ku, Tokyo 107-0062 JAPAN
Closest Station: 3-minute walk from Exit 5 of Aoyama-Itchome Station (Tokyo Metro Ginza Line, Tokyo Metro Hanzomon Line and Toei Oedo Line).