About us


Our foundation was first established as the Japan Tourist Bureau in 1912 and was renamed after World War II. In 1963, we separated from our sales division (now named JTB Corp.); we continued as a public-interest corporation, striving to contribute to the sustainable cultural development of travel and tourism through our research activities.

In addition to running the Library of Tourism Culture, we engage in independent studies and projects (such as regional collaborations) as per our unique perspectives on travel and tourism. Through these studies and projects, we collect and analyse data related to tourists and destination trends, which is then published through seminars, symposiums or publications as a part of our mission to promote tourism culture.

As one of the few academic research institutes in Japan specialised in tourism, we also undertake various research projects commissioned by national and regional community groups as well as public agencies to help revitalise both national and regional tourism.

NameJapan Travel Bureau Foundation
Established1912 (Restructured in 1963)
Representative President Yasuo SUENAGA
Address 2-7-29 Minamiaoyama, Minato-ku, Tokyo, 107-0062, JAPAN[Map]

Organisational Chart