With the volume of travelers rapidly increasing on a global scale, some communities have identified a worsening of living and business conditions due to an influx of tourists exceeding tolerable levels and their behavior, as well as a reduced quality of the tourist experience. As further changes in conditions are expected, how should we approach tourism today in order to make tourism a core industry to support Japan’s growth, and to build sustainable communities through tourism? Even as we experience these changes in conditions, we will have extensive dialogue in communities to clearly express the will of the community, and explore the proper from of sustainable tourism in Japan through the efforts of areas across Japan which have taken action and adapted.