Since the end of the COVID-19 pandemic, the global tourism market has seen a rapid recovery and continues to grow. As a result, tourists’ needs and behavioral patterns have become more diverse, requiring more detailed and sophisticated marketing strategies.
In this issue, we explore key questions such as: How are regions leveraging data on tourist movements? What challenges are businesses facing in delivering services? And how are global tourism trends evolving?
By accurately tracking tourist dynamics, we aim to offer recommendations for the future direction of tourism destinations and provide guidance for developing ideal destination models.