Currently, tourism in Japan is attracting a wide range of expectations, one of which is curbing population decline. As Japan faces a society of severe population decline, expectations are rising for "social increase" through job creation from tourism spending and the improvement of regional image.
Tourism promotion is advancing with the rapid increase in visitors to Japan, but labor shortages on the ground are growing more severe. This suggests that tourism promotion may not necessarily be leading to population settlement (social increase) yet.
This issue therefore examines the future relationship between tourism and population settlement.