Research/Study in TourismResearch

Research conducted by our foundation is largely based on commission, independent study and seminar/collaboration with industries, academia and government.

Besides commissioned research from national and regional/prefectural governments, our independent study seeks to provide mid- to long-term perspectives by focusing on topics devoted to 1) fundamental and timely needs; 2) social issues and relevant solutions and 3) pioneering an outlook for the future and devoting attention to urgent matters. By utilising networks established through both commissioned research and independent study, we are also heavily involved in all kinds of seminar activities. We collaborate with scholars in Japan and abroad, government officials and people working in the tourism industry.

Our research is based on eight major themes.

  • 観光統計

    Tourism Statistics and Tourism Market Trends

    This includes research that aims to map the trends in the travelling and tourism market which is the basis for tourism policies by incorporating various data and first-hand information.

  • 観光経済

    Economic ripple effect of Tourism

    This covers research that aims to heighten the overall economic effect of tourism by assessing factors such as the ripple effect.

  • 観光政策

    Tourism policy/Destination Management

    This involves research that aims to provide guidelines for tourism policy and destination management while constantly monitoring market changes to fuel the sustainable development of destination.

  • 観光資源の保全と活用

    Conservation and Utilisation of Tourism Resources

    This involves research that aims to track regional resources and formulate or initiate measures towards the conservation and utilisation of such resources.

  • 観光組織・人材

    Tourism Organisation/Personnel

    This involves researching and providing supportive measures for nurturing the necessary personnel, systems and organisations to support the sustainable development of destination.

  • 観光指標

    Sustainable Tourism

    This includes research that aims to formulate a scientific approach using a sustainability indicators to objectively evaluate tourism policy and the status of destination.

  • インバウンド

    Inbound Tourism

    This is research that seeks out a future direction for inbound policies of both the national and regional government through a survey which includes views on both the origins and destinations of tourists.

  • 観光復興

    Tourism Revitalisation

    Research that aims to explore ways to secure protection and disseminate information for tourists at the time of disasters; to contain damage caused by public opinion and to examine the role of tourism in regional revitalisation.

  • その他


    We also conducts research on various other topics.

  • 調査データ

    Research Data

    Main Independent Studies and Reports

    • Japan Travel Bureau Foundation Tourist Survey
    • DBJ/JTBF Survey of Foreign Travellers from Asia, Europe, the United States and Australia Travelling in Japan
    • Survey on Tourism Policies of Prefectures and Cities Designated by Ordinance
    • Opinion Poll on the Use of Automobiles for Tourism Purposes: Consumer Attitudes and Needs
    • Consumer Interest and Actual Participation in ‘Milestone Journey’
  • 研究会・産学官連携

    Collaboration with Industry, Academia and the Government

    Research network on various research topics are organised, which utilise our network of government officials, university scholars, experts and people working in the tourism industry. Selected topics must facilitate insight into future trends and must seek to apply theory to practice.

    • Onsen Areas Development Research Community
    • Nature Parks Studies Forum
    • Research community of Destination Finance