The Japan Travel Bureau Foundation (President: Yasuo Suenaga, “JTBF” hereinafter) and Development Bank of Japan Inc. (President and CEO: Hajime Watanabe, “DBJ” hereinafter) jointly published a survey report entitled “DBJ and JTBF: Survey of Tourist Travel to Japan from Asia, Europe, the United States, and Australia (FY2020 Special Survey on the Level of the Effects of COVID-19).”
Since 2012, DBJ has been regularly conducting an internet questionnaire survey of experienced travelers, with the objective of grasping travel preferences and changing needs and within the context of the respondents having or not having previous experience traveling in Japan. Currently twelve areas are targeted, with eight being in Asia and the other four consisting of the United States, Australia and two European countries. The eight areas of Asia—South Korea, China, Taiwan, Hong Kong, Thailand, Singapore, Malaysia, and Indonesia—were the original target group. The United States, Australia, the United Kingdom, and France were added as another group of survey subjects beginning in 2016. DBJ has conducted the survey jointly with the JTBF since 2015.
In order to study the effects of COVID-19 on foreign travelers’ desire to travel abroad and to travel to Japan, a special edition of the questionnaire survey was implemented June 2–12, 2020, and attracted 6,266 respondents with overseas travel experience from the 12 areas in Asia, Europe, the United States, and Australia.
The major points deduced from the survey results are as follows.