Research Fields Contributing to the Creation of Tomorrow’s Tourism Culture [vol.252]

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Research Fields Contributing to the Creation of Tomorrow’s Tourism Culture [vol.252]

2022.02.15

Research Fields Contributing to the Creation of Tomorrow’s Tourism Culture [vol.252]

We anticipate that the coronavirus pandemic will drive rapid change in travel markets and tourism area development.
In this issue of Kanko Bunka, JTB Foundation researchers present
1) Their perception of the issues
2) The framework in which they undertake research activities
3) What they have observed at the current time
4) The outlook for the future, etc.
We hope that this special feature will assist people involved with tourism in thinking about tourism promotion going forward.

Published		Feb 2022
Size, Number of Pages		A4, 80pages
Price		¥1,100 Tax Included

Japanese version (PDF)

Listed Contents *Linked files are in Japanese only.

[Prefatory Note] Tourism in the With/Post-Coronavirus Era: The Role of Tourism Research
	SHIMIZU, Tetsuo

[Prologue] Aspiring to be a Research Organization that Approaches Challenges with Flexibility and Determination: JTBF “Challenge 2026” Management Plan Overview
	YOSHIZAWA, Kiyoyoshi

[Features] Research Fields Contributing to the Creation of Tomorrow’s Tourism Culture
Feature Article #1:	JTBF Traveler Survey Trends and Attitudes of Japanese Travelers: What Changed and What Did Not
	GOKITA Reiko

Feature Article #2:	Research on Tourism Area Development in Response to Changes in Travel Styles Accompanying Diversification of Work Styles Recovery is expected in the East Asia market, but how has travel changed with the diversification of work styles?"
	MORIYA Kunihiko

Feature Article #3:	Next Generation Tourism Areas Responding to the “Experience Value” Desired by Generation Z and Millennials
	AIZAWA, Mihoko

Feature Article #4:	Researching the Ideal New Forms of Tourism with Diversity The increasing attention to diversity and the response demanded of the travel and tourism sector
	KANNO, Masahiro
Feature Article #5:	Efforts Toward Revitalizing Local Economies via Tourism Business in Rural Areas
	NAKANO Fumihiko

Feature Article #6:	Research on Tourism Policy as a Solution to Local Issues Amid Population Decline Deciphering the Social Networks Behind Tourism City Development
	YOSHIYACHI, Yutaka
Feature Article #7:	Research on the Ideal Form of Tourism Areas for Carbon Neutrality by 2050 The Latest Trends in Foreign and Domestic Environmental Measures and the Seeds of 2030 Discovered Under Coronavirus
	NAKAJIMA, Yutaka
Discussion:	The Ideal Form of Tourism in 2030: Expectations for Tourism Research
	OKANO, Takahiro　YOKOTA, Ai　KANNO, Masahiro　GOKITA Reiko　NAKAJIMA Yutaka
Perspective:	The Social Changes Produced by the Information Revolution and Accelerated by the Coronavirus Pandemic
	YAMADA, Yuichi

[Cutting-Edge Tourism Research]
2021 2nd Onsen Machizukuri Kenkyukai Panel Discussion Rethinking Travel and Communities Under the Coronavirus Pandemic: Accommodations Exist Because of Communities, Travel Exists Because of Everyday Life
	MIZOGUCHI, Kunpei　NAKAYA, Kentaro　GOTO, Yasuko

[Activity Report]
23rd Tabitosho Cafe: Exchange and Tourism in Mountainous Areas: The Kuji Hometown Experience
	FUTATSUGAMI, Kazuhiro

[Series] Studying Tourism: A Look at Universities Today Through Seminars
Part 12: Teikyo University Department of Tourism Management Asakura Seminar Kim Seminar
	KIM, Jinman

[Series] My Favorite Books
Part 24: “Kawabata Yasunari to sho—Bunjintachi no bokuseki” by Sonohiro Mizuhara
	SHUTO, Katsuji

[Announcement]
Introduction to Collections Related to “Tabi no Toshokan” Special Features
	OSUMI, Kazushi
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